What is Gift with Purchase?
Offering products as a gift or for a discounted price when placing a product to the cart. And, with an option to create multiple offers with different discounts, customizable offer messages, and customizable visibility settings.
Steps to configure:
Go to Create campaign page and choose Gift with Purchase from the list.
Add one or multiple products to offer as a gift
Setup a condition to trigger the offer from different rules:
Line items rules - specific product, product tag/vendor/title/SKU/type, product collection, cart/line item attribute, promo code, promotional link (UTM), ref value from URL
Amount rules - cart subtotal and cart total
Smart Filters - filtered subtotal/total and filtered quantity.
Configure the Display messages or leave it as default:
Dynamic messages to inform customer how much more need to spend to get the desired offer.
Set the visibility settings from:
Option to hide campaign until all rules are met.
Scheduling - schedule a campaign with the option to specify both the start and end dates of the offer.
Market based promotion - target specific market or multiple markets.
Customer tags - offer exclusive deals for loyal customers using a tag filter.
Lastly, add the campaign to Llama Cart and Online Store:
Add to Llama Cart:
Using a Setup Guide button on the right-top of the page, select a Connect to Llama Cart option:
Campaign will be added down below the Cart Lines and click "Save" to complete the setup.
Add to Online Store:
Choose "connect to Online Store" option.
Copy the Widget ID.
Add the a Widget Block to your Theme.
Enter the Widget ID and click "Save".
Gift with Purchase campaign successfully added to your Llama Cart and Online Store as well 🎉.
Additional features and functionalities:
Multiple Offer creation
Add several offers with different rule conditions
*creating multiple offers help you to offer additional products when customer adds the initial offered product to a cart. Increasing the upsell without creating an additional campaign while managing all offers in one setup.
Different discounts configurations (fixed & percentage)
Create different product discounts from Offer Products section:
Fixed discount:
Percentage discount -
Setting product limits to offers & product statuses:
Limits:
Product Limit - setting a limit for each product
Total Limit - a limit for several product combinations
Product Status:
Active - product is active and it is available
Draft - product is in draft
Unpublished - product is not published to Online Store
Archived - product is archived
*Product labels helps you identify and modify the products to offer them with confidence.
Campaign layout customization:
Campaign customization done from "customize" page:
List of customizable items:
Appearance - background/button/text color, collapsible toggle and border radius control
Slider settings - "products per view" settings for different screen sizes(laptop, tablet and mobile) and with options to enable/disable slider arrows and bullets for better navigation.
Product cart - button text customization settings( add to cart, added and adding states of the button) and option to toggle on/off a "quickly view" functionality.
Additional settings - hide "out of stock" and hide added offers
Custom styling - using a CSS, create custom styles.
Key takeaways:
Gift with Purchase campaign:
allows to create one or multiple offers
customizable discounts - fixed ($50) / percentage (100%)
dynamic messages to inform customer how much left to get offered item
option to hide it until all rules are met
scheduling, market targeting and customer tag filtering.
doesn't automatically adds the product to the cart.
can be connected to Llama Cart and to Online Store
Use case:
Upsell products by offering customizable discounts when customer reaches certain threshold.
Spend $75 to receive free perfume samples:
Set "Cart Subtotal" to $75 and discount to 100%
Buy X, Get Y: Customers must purchase a specific quantity (X) to receive additional items (Y) for free or at a discounted price. For example: "Buy 2, Get 2 Free" or "Buy 2, Get More at a Discount."
Customers receive a free accessory (e.g., tote bag, keychain, or pouch) with a minimum spend or purchase of a specific product line.
Coffee brands may gift a new blend or a branded tumbler with a purchase.
Holiday gifts such as Thanksgiving, Black Friday and Cyber Monday.